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2026 TEA INSPIRE
INSPIRE Week is the themed entertainment industry's premier gathering for education, connection, and celebration, and for the first time ever, it's heading to Orlando. Running April 29 – May 2 at the JW Marriott Orlando Grand Lakes, the week features a Leadership Forum, Spotlight Sessions, the INSPIRE Conference with in-depth case studies from every Thea Award winner, and INSPIRE the Night — an exclusive evening experience at Universal Epic Universe.
2026 SEGD Branded Environments
The 2026 SEGD Branded Environments event arrives in Los Angeles—one of the world’s most influential centers for sports culture, entertainment, and immersive brand experiences. Over two days of talks and tours, SEGD brings together designers, brand leaders, architects, technologists, and venue professionals to explore how experience design is reshaping audience connection across sports and entertainment.
The Rise of "Mini Parks" and Location-Based IP Experiences
The entertainment landscape is shifting. Beyond traditional theme parks, a new category is emerging: smaller, IP-driven "mini parks" and immersive brand experiences. Universal Kids Resort is opening in Frisco, Texas. Netflix House has launched in Philadelphia and Dallas. For design studios and entertainment companies, this trend represents a massive new pipeline of work — from concept design and fabrication to technology integration and experience strategy.
Why the Middle East Is Rewriting the Rules of Entertainment Development
Saudi Arabia's giga-projects aren't just construction milestones, they're reshaping the global entertainment industry. For companies in themed entertainment and branded experiences, the Middle East isn't a "someday" market, it's hiring now.
Disney Adventure World Opens in Paris
On March 29, 2026, Disneyland Paris transforms its Walt Disney Studios Park into Disney Adventure World — anchored by the highly anticipated World of Frozen land. The expansion includes a new Frozen Ever After boat ride, Arendelle Castle character experiences, a Tangled-themed spinning ride, and a brand-new nighttime spectacular featuring drones, fountains, projections, and pyrotechnics over Adventure Bay.
Cosm Is Expanding Across America
Cosm, the immersive technology and entertainment company, is rapidly scaling its "Shared Reality" venue concept across the U.S., and it's changing how fans experience live sports, cinema, and entertainment. Cosm has already opened venues in Los Angeles and Dallas and is building new locations in Atlanta (opening 2026), Detroit (late 2026), and Cleveland (2027).
Why Growth Starts With Clarity, Not Connections
Everyone in our industry says they believe in relationships and yet, very few companies actually treat them like a strategic currency.
Most relationship efforts are reactive. Opportunistic. Driven by who you happen to meet at a conference, who replied to an email, or who might be useful right now. That approach feels productive, but over time it fragments attention rather than driving progress.
If relationships are going to drive growth, they have to start with clarity.
Why Business Development is Just Like Dating
Every partnership starts with exploration and curiosity. Just like in dating, the first meeting with a potential client is all about feeling it out. Are we aligned? Do we vibe? Is there mutual value in taking another step?
Sometimes it clicks. Sometimes it doesn’t. And either way—that’s okay. Not every first date leads to a long-term relationship. But the ones that do? Those are worth showing up for.
What is a North Star in Business?
A North Star is what inspires and influences us. It’s not goals. It’s not a mission statement. It’s the fundamental ethos that your organization operates on. To be more precise, it is the reason you are in business. It is your shared purpose reflected and embraced by everyone in your organization. And your true sense of direction.